Joseph Foo is the founding partner and executive creative director of 3nity since 1996 – a n established and award-winning multi-disciplinary brand identity consultancy in Malaysia – alongside two other partners, Leong Kah Fai and Luke Teong.
A graphic designer by training, Joseph has in recent years placed his focus in education and community led projects. His latest collaborative project is the A Book & Chocolate (ABC) – a learning space for the children of the Annapurna region that was created for the local community to encourage literacy among
their children. He actively promotes the idea of ‘social innovation’ to clients, encouraging them to make a difference with their business by also meeting the social needs of the local community. Between 2017 to 2019, he co-founded kongsikl and rexkl, a place-making and repurposing of old building in Kuala Lumpur to create both economic viability for businesses and promote development of social enterprise, arts and culture to the surrounding communities.
He sits at the advisory board of School of the Arts, University of Science Malaysia & Dasein Academy of arts. Beyond Malaysia, he teaches and conducts workshops at institutions across Asia, Europe, the UK and US. He has been involved in the Neighbor Programme, which is a ‘ research as practice’ project aimed at reconnecting Art & Design institutions within the South-East Asian region. Recently he chaired the design & packaging section of London International Awards (Chinese Creativity show) in Las Vegas, USA.