Bernise Ang is co-founder and Executive Director of Zeroth Labs, an experimental research lab and consultancy which uncovers behavioural insights and applies them to public policy issues. They do this by blending methods from the social sciences, management strategy, and the startup world to work with public sector agencies to co-create new forms of services, products and to innovate new business models. Although trained in psychology, Bernise’s work at Zeroth involves playing alchemist of multiple disciplines – such as data science, public policy, system dynamics, urban research, anthropology, technology and design. Bernise’s consulting work spans sectors such as Environment, Airline, Sanitation, Consumer Electronics, Youth, Higher Education, and Talent Development. She was also engaged in international policy work for 4 years with the UN Commission on Sustainable Development (UN CSD).
