Dr. Bas Raijmakers is co-founder and Creative Director of STBY in London and Amsterdam. STBY is specialised in creative research for service design and innovation, and works for clients in industry and public sector. Bas has a background in cultural studies, the internet industry, and interaction design. His main passion is to bring people he designs for into design and innovation processes, using visual storytelling, which he has done across sectors and industries, from healthcare to transport and communication for companies like Nokia, Philips and Google, as well as the Dutch Government and the National Health Service in the UK. He holds a PhD in Interaction Design from the Royal College of Art in London. He is also Reader in Strategic Creativity at Design Academy Eindhoven, where he led the Creative Industry Scientific Programme (CRISP) between 2011-2015. He founded the global design research network Reach in 2008.
