Zeroth Labs


Bernise Ang is co-founder and Executive Director of Zeroth Labs, an experimental research lab and consultancy which uncovers behavioural insights and applies them to public policy issues. They do this by blending methods from the social sciences, management strategy and the startup world to work with public sector agencies.

In this way Zeroth Labs can co-create new forms of services, products and to innovate new business models. Bernise’s consulting work spans sectors such as Environment, Airline, Sanitation, Consumer Electronics, Youth, Higher Education, and Talent Development.

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