Ground Up Initiative


GUI – the Ground-Up Initiative, is a non-profit organisation located in Singapore. It began as a small group of people bound by the desire to be the change that they want to create. The aim is to search for answers in how people can live within urban landscapes and adopt a social and ecological harmony with the Earth.


The ‘gung-ho’ and ‘can-do’ attitudes of members and volunteers have resulted in a new Kampung Spirit. A spirit of cooperation and willingness that is a reflection of village life that is in many parts of Asia. GUI believes in fostering an open and inclusive community that is honest, humble, responsible, and committed towards both the people and the world.

The image above represent the future Kampung Kampus, developed by GUI. Singapore’s first village campus designed to build a ‘5G Singapore’ (Gracious, Green, Giving, Grounded and Grateful)

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